Companies large and small are always eager to get their apps in front of eyeballs, and equally keen to measure how much money they’re making from ads. As a result, a number of startups have emerged that aim to take up the burden of promoting and advertising for developers. One of the more successful startups to specialize in app monetization is Metaps, a Tokyo-based firm that offers various user-acquisition tools and analytics for startups. With just US$16.5 million to date in funding, the company has landed Kakao, Line, Baidu, Zynga, and others as clients. See: Android apps connected to Japan’s Metaps have been downloaded 1 billion times How’d they do it? Metaps CEO Katsuaki Sato will be speaking at TIA’s upcoming Startup Asia Tokyo 2014 to spill the beans and share his insights on how to win in the competitive adtech industry. If you’re working in mobile adds or app monetization, you’re not gonna want to miss it.
A product update that allows developers to integrate ads into a user interface in a consistent format has just gone live. Metaps has announced the renewal release of zero commission CPC smartphone ad network DirectAd, (formerly known as DirectTap). The complete site redesign has gone live, introducing its new native advertising platform in detail. Developers can access DirectAd Native Ad Format to customize the layout in their apps without compromising user experience. According to Metaps, developers can now “integrate advertisements into walls and timelines that blend into the natural environment of their apps. Through DirectAd, Metaps is committed to providing a variety of native advertising solutions to their network partners.” Interestingly, Metaps takes no commission on ad revenue earned on DirectAd. The firm allows developers to keep all ad revenue they generate on the network.
Metaps is rebranding its zero commission CPC smartphone ad network, now named DirectAd, (formerly known as DirectTap). The company has implemented a new branded site redesign to introduce new updates to its native Android advertising platform. The DirectAd native ad format enables developers to customize the layout in their app to complement the user experience. Developers can integrate advertisements into walls and timelines that blend into the natural environment of their apps. Metaps takes no commission on ad revenue earned on DirectAd, which allows developers to keep all ad revenue they generate on the network.
Android apps connected to Japan’s Metaps have been downloaded 1 billion times – find out what the firm is working on now
Katsuaki Sato, founder and CEO of app monetization startup Metaps, sees no need to hide his company’s global amibitions. Where many young entrepreneurs are content to steadily grow in Japan and then carefully consider international markets, Sato has fought to create an international service since 2010, the firm’s third year of existence. His aggressive expansion has been a success. The priority of the Japanese market has given way to the United States and China’s where Metaps’ have helped local apps monetize. The company will not reveal exact usage statistics but has confirmed that apps which use its monetization platform have an aggregated one billion app downloads in the Google Play store (the platform is not currently available on iOS). The firm has recently started offering a payment solution and is even exploring a bold strategy that could solve the cross-border trade issues plaguing multinational sellers. Metaps core business model is simple. It gives data driven advice on how to increase in-app purchases as well as downloads of other apps. Done improperly, monetization firms can easily run afoul of the App Store or the Google Play Store but Metaps has managed to steer clear of similar issues so far. Aside from obvious corporate clients, the company is also courting the good will of developers, having just launched a zero commission smartphone ad network. Investors have taken notice of the company’s promise and track record. After receiving a series A of US$5.5 million in February 2012, Metaps also pocketed a sweet US$11 million in a series B round from March 2013. The funding went straight to global expansion, helping explain how the aggregate download number went from only 10 million during August 2011 to August to over one billion now.
Metaps will be hosting a China Meetup Night in Shanghai on July 30th, with the world's leading game publishers and developers assembled in Shanghai for ChinaJoy. Limited space available, pre-register today!
Mobile engagement, UA and monetisation platform Metaps has been very successful in the dynamic Japanese Android game market.And now it's looking to bring that success to the west. It's recently hired Tim Jones, previously with Fiksu, to kickstart its business in Europe. We asked him to explains what Metaps does and why he thinks European developers should be interested. Pocket Gamer: For those readers who don't know, what is Metaps' role in the industry? Tim Jones: Our role is to act as the partner of choice and to offer a gateway to Asia for western developers looking to succeed in the region. You've fairly recently announced one billion downloads though your platform. That's a lot so what's your secret for success? We know how to help developers succeed in Asia. We help our partners make a lot of money and reach the highest quality users, and with teams on the ground in every Asian territory our market knowledge is second to none. For that reason, we have been able to forge
Newsbrief: Japanese monetization platform Metaps today announced its move into the European mobile game and app market, with the establishment of a UK subsidiary in London. The company plans to reach out to European mobile developers in the coming months, and hopes that having offices in Europe will help to strengthen relationships with these devs. Tim Jones, previously sales director at marketing firm Fiksu, is leading Metaps's new European push. The company said last year that a surge in Japanese mobile game publishers is helping its business boom.
Following App Annie's acquisition of rival Distimo, there's been more consolidation in the app analytics sector. Japanese Android monetisation company Metaps has announced it's acquired App Data Bank. The size of the deal wasn't disclosed. It's a Japanese language app ranking and analytics outfit that provides an App Annie-style web-based service to track the performance on apps and games on Google Play and the Apple App Store. Metaps said it expects the deal to generate synergies by providing its clients with deeper understanding of markets and app ecosystems.
Tokyo-based Metaps, the company behind the app monetization platform of the same name, announced yesterday that it has acquired app ranking and analytics site App Data Bank. Since its launch back in 2011, App Data Bank has been publishing reports about app ranking and market analytics for mobile app developers. Through the acquisition, Metaps expects to create synergy with their primary business that helps developers monetize their apps in over 200 countries worldwide.