Smartphone Monetization Platform "Metaps" Secures US$4.2 Million Funding, Accelerating Its Asian Expansion from Singapore

TOKYO--(BUSINESS WIRE)--Metaps Inc. (HQ: Tokyo, Japan, President and CEO: Katsuaki Sato), is proud to announce that they have arranged a private placement financing to raise proceeds of US$4.2 million from five venture capitals. The proceeds from this private placement is planned to be used for securing human resources of the Singapore-based, wholly owned subsidiary "Metaps Pte. Ltd.", and also to advance the company's Asia-focused platform business "metaps".

About "metaps" platform

Metaps is a reward advertisement network which offers software developers a platform for low-risk advertising through a CPI(cost-per-install)-based traffic, and meanwhile generates continuous revenue by incentivized ads placed on their own media. The network already enables advertising towards 25 nations worldwide with its overseas partnership. The company aims to become the largest reward advertisement network in Asia by the end of 2012.

*Reward advertisement is a smartphone-oriented incentivized ad. Application users are able to acquire in-app points or items, in exchange of their direct actions (install, membership registration, etc) towards in-app ads.

"A sound foundation of revenue generating for smartphone application developers still does not exist, neither in Japan nor Asia. Metaps' objective is to be the largest smartphone monetization platform in Asia. With this funding, we would like to acquire the best talents and enhance our system to strengthen competitiveness, not only against North American competitors, but also among the Asian market." says Katsuaki Sato, CEO of Metaps Inc.

Venture Capital firms
-INTEC IT Capital, Inc. (Representatives: Hideki Kondo)
-Neostella Capital Co., Ltd. (Representatives: Hiroyuki Kono)
-ngi group, inc. (Representatives: Yozo Kaneko)
-Nippon Venture Capital Co., Ltd. (Representatives: Shuichi Okuhara)
-SMBC Venture Capital Co., Ltd. (Representatives: Kohei Katsukawa)

About Metaps Inc.

Metaps Inc. is a company specialized in increasing revenue for smartphone apps. The company provides a one-stop service for smartphone app developers, from boosting traffic, and until actual monetization. The firm is rapidly expanding its business primarily in the Asian smartphone market.

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-Overview of "Metaps Inc."
Name: Metaps Inc.
Representative: President and CEO Katsuaki Sato
Headquarters: 6-29-8 Shinjuku, Shinjuku-ku, Tokyo, Japan 160-0022
Osaka Branch: 2-10-27, Minami funaba, Chuo-ku, Osaka-shi, Osaka, Japan 542-0081

-Overview of "Metaps Pte. Ltd."
Name: Metaps Pte. Ltd.
(Singapore-based wholly owned subsidiary of Metaps Inc.)
Representative: CEO / Founder Katsuaki Sato
Headquarters: 10 Anson Road #14-06 International Plaza Singapore 079903

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Metaps Inc.
David Lau/Yuichiro Yamazaki, +81-3-5155-6733
FAX: +81-3-6273-8731
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