Metaps and Avex agree to establish a Joint Venture 〜Aim to create a new artist/musician support business utilizing Timebank etc〜
Metaps Inc. (Head Office: Minato-ku, Tokyo; President: Katsuaki Sato, “Metaps”) and Avex Inc. (Head Office: Minato-ku, Tokyo; President: Masato Matsuura, “Avex”) announced today that they have agreed to establish a joint venture company, mee Inc. (Head Office: Minato-ku, Tokyo; President: Katsuaki Sato, Masato Matsuura, “mee”). In recent years, due to the growth of the Internet and smart phones, the way contents is being consumed is becoming more and more diversified. With this new tie-up, it will accelerate the collaboration between both companies, one which owns the know-how on the latest marketing methodologies, not limited to SNS etc., and another which owns the know-how on producing top artists / talents. Both companies will be working together towards a new entertainment business with a mutual theme, called “Movement for Entertainment & Economy”.