Metaps Analytics can now combine TV, Internet, and Smartphone Advertisements with Website analytics.
TOKYO – December 2nd, 2015 – Metaps Inc. (HQ: Tokyo, Japan; CEO: Katsuaki Sato, hereafter “Metaps”) has added an enhanced function on Metaps Analytics. Users of Google Analytics can now check their statistics on Metaps Analytics. The data from smartphone and broadcast television advertisements will be consolidated with existing website tracking information.App publishers commonly use television advertisements to reach a mass audience. At the same time, video ads on smartphones are becoming more popular to complement broadcast television, which has become less relevant amongst the younger generation.