Highlights from day 1 afternoon sessions at Startup Asia Tokyo 2014

Day one of Startup Asia Tokyo continued rumbling along into the afternoon. While investors and entrepreneurs roamed Bootstrap Alley, the conference hall remained packed with attendees wanting to hear insights and opinions for the all-star panel of guest speakers.Metaps has quickly become a valuable resource for app developers. The company’s core service – data-driven advice on how to increase in-app downloads – has reached 100 million users. Founder and CEO Katsuaki Sato has spoken at length about this service in the past so he focused this talk more on how he sees his company evolving in the future.He noted that it is a mistake to assume that the smartphone age means that the IT industry must be centred in the United States. For him, he wants his company to be truly global, with 800 million users within two years. He wants to get into underserved countries like India, Brazil, and Africa.

Metaps presents pre-TGS event Tokyo Mobile Game Night on September 17th

Metaps will be presenting another pre-Tokyo Game Show mobile game industry mini-conference on September 17th, at V2 Tokyo. The theme of this year's event is "How to succeed in the global mobile game market", and there will be sessions with industry leaders followed by a reception where attendees can meet and talk with other mobile game developers.

Get the dirt on how little-known Metaps roped in Line and Zynga as clients (#StartupAsia preview)

Companies large and small are always eager to get their apps in front of eyeballs, and equally keen to measure how much money they’re making from ads. As a result, a number of startups have emerged that aim to take up the burden of promoting and advertising for developers. One of the more successful startups to specialize in app monetization is Metaps, a Tokyo-based firm that offers various user-acquisition tools and analytics for startups. With just US$16.5 million to date in funding, the company has landed Kakao, Line, Baidu, Zynga, and others as clients. See: Android apps connected to Japan’s Metaps have been downloaded 1 billion times How’d they do it? Metaps CEO Katsuaki Sato will be speaking at TIA’s upcoming Startup Asia Tokyo 2014 to spill the beans and share his insights on how to win in the competitive adtech industry. If you’re working in mobile adds or app monetization, you’re not gonna want to miss it.

The Zero Solution: Metaps Introduces Native Ad Platform DirectAd

A product update that allows developers to integrate ads into a user interface in a consistent format has just gone live. Metaps has announced the renewal release of zero commission CPC smartphone ad network DirectAd, (formerly known as DirectTap). The complete site redesign has gone live, introducing its new native advertising platform in detail. Developers can access DirectAd Native Ad Format to customize the layout in their apps without compromising user experience. According to Metaps, developers can now “integrate advertisements into walls and timelines that blend into the natural environment of their apps. Through DirectAd, Metaps is committed to providing a variety of native advertising solutions to their network partners.” Interestingly, Metaps takes no commission on ad revenue earned on DirectAd. The firm allows developers to keep all ad revenue they generate on the network.

Metaps Launches Rebranded DirectAd Network Native Mobile App Ad Platform

Metaps is rebranding its zero commission CPC smartphone ad network, now named DirectAd, (formerly known as DirectTap). The company has implemented a new branded site redesign to introduce new updates to its native Android advertising platform. The DirectAd native ad format enables developers to customize the layout in their app to complement the user experience. Developers can integrate advertisements into walls and timelines that blend into the natural environment of their apps. Metaps takes no commission on ad revenue earned on DirectAd, which allows developers to keep all ad revenue they generate on the network. 

Android apps connected to Japan’s Metaps have been downloaded 1 billion times – find out what the firm is working on now

Katsuaki Sato, founder and CEO of app monetization startup Metaps, sees no need to hide his company’s global amibitions. Where many young entrepreneurs are content to steadily grow in Japan and then carefully consider international markets, Sato has fought to create an international service since 2010, the firm’s third year of existence. His aggressive expansion has been a success. The priority of the Japanese market has given way to the United States and China’s where Metaps’ have helped local apps monetize. The company will not reveal exact usage statistics but has confirmed that apps which use its monetization platform have an aggregated one billion app downloads in the Google Play store (the platform is not currently available on iOS). The firm has recently started offering a payment solution and is even exploring a bold strategy that could solve the cross-border trade issues plaguing multinational sellers. Metaps core business model is simple. It gives data driven advice on how to increase in-app purchases as well as downloads of other apps. Done improperly, monetization firms can easily run afoul of the App Store or the Google Play Store but Metaps has managed to steer clear of similar issues so far. Aside from obvious corporate clients, the company is also courting the good will of developers, having just launched a zero commission smartphone ad network. Investors have taken notice of the company’s promise and track record. After receiving a series A of US$5.5 million in February 2012, Metaps also pocketed a sweet US$11 million in a series B round from March 2013. The funding went straight to global expansion, helping explain how the aggregate download number went from only 10 million during August 2011 to August to over one billion now.

Looking to crack Japan? Don't stress over localisation, says Metaps

"Everyone on this stage will tell you that you have to get localisation right [to make it in Japan]," said David McCarthy of Asian-focused monetisation and UA specialist Metaps on day two of Pocket Gamer Connects."I'm going to say I don't think you need to worry. The closer you get to perfection, the more your games imperfections will stand out. The fact is, Japanese gamers like foreign games." McCarthy, of course, wasn't suggesting that localisation doesn't matter – the former games journalist citing the success King, which itself has modified its branding and marketing for the Asian market - but his message was western developers get far too hung up on localisation and miss other important elements when looking to launch a game in Japan. Important elements like boost campaigns."In Japan, in terms of user acquisition, the only way to reach a high volume of high quality users is to do a boost campaign," he continued.

Metaps on bringing its Android-focused Japanese success to the west

Mobile engagement, UA and monetisation platform Metaps has been very successful in the dynamic Japanese Android game market.And now it's looking to bring that success to the west. It's recently hired Tim Jones, previously with Fiksu, to kickstart its business in Europe. We asked him to explains what Metaps does and why he thinks European developers should be interested. Pocket Gamer: For those readers who don't know, what is Metaps' role in the industry? Tim Jones: Our role is to act as the partner of choice and to offer a gateway to Asia for western developers looking to succeed in the region. You've fairly recently announced one billion downloads though your platform. That's a lot so what's your secret for success? We know how to help developers succeed in Asia. We help our partners make a lot of money and reach the highest quality users, and with teams on the ground in every Asian territory our market knowledge is second to none. For that reason, we have been able to forge 

Japanese mobile platform Metaps establishes European HQ

Newsbrief: Japanese monetization platform Metaps today announced its move into the European mobile game and app market, with the establishment of a UK subsidiary in London. The company plans to reach out to European mobile developers in the coming months, and hopes that having offices in Europe will help to strengthen relationships with these devs. Tim Jones, previously sales director at marketing firm Fiksu, is leading Metaps's new European push. The company said last year that a surge in Japanese mobile game publishers is helping its business boom.