Looking to crack Japan? Don't stress over localisation, says Metaps

"Everyone on this stage will tell you that you have to get localisation right [to make it in Japan]," said David McCarthy of Asian-focused monetisation and UA specialist Metaps on day two of Pocket Gamer Connects."I'm going to say I don't think you need to worry. The closer you get to perfection, the more your games imperfections will stand out. The fact is, Japanese gamers like foreign games." McCarthy, of course, wasn't suggesting that localisation doesn't matter – the former games journalist citing the success King, which itself has modified its branding and marketing for the Asian market - but his message was western developers get far too hung up on localisation and miss other important elements when looking to launch a game in Japan. Important elements like boost campaigns."In Japan, in terms of user acquisition, the only way to reach a high volume of high quality users is to do a boost campaign," he continued.

Metaps on bringing its Android-focused Japanese success to the west

Mobile engagement, UA and monetisation platform Metaps has been very successful in the dynamic Japanese Android game market.And now it's looking to bring that success to the west. It's recently hired Tim Jones, previously with Fiksu, to kickstart its business in Europe. We asked him to explains what Metaps does and why he thinks European developers should be interested. Pocket Gamer: For those readers who don't know, what is Metaps' role in the industry? Tim Jones: Our role is to act as the partner of choice and to offer a gateway to Asia for western developers looking to succeed in the region. You've fairly recently announced one billion downloads though your platform. That's a lot so what's your secret for success? We know how to help developers succeed in Asia. We help our partners make a lot of money and reach the highest quality users, and with teams on the ground in every Asian territory our market knowledge is second to none. For that reason, we have been able to forge 

Japanese mobile platform Metaps establishes European HQ

Newsbrief: Japanese monetization platform Metaps today announced its move into the European mobile game and app market, with the establishment of a UK subsidiary in London. The company plans to reach out to European mobile developers in the coming months, and hopes that having offices in Europe will help to strengthen relationships with these devs. Tim Jones, previously sales director at marketing firm Fiksu, is leading Metaps's new European push. The company said last year that a surge in Japanese mobile game publishers is helping its business boom.

Metaps buys market intelligence outfit AppDataBank

Following App Annie's acquisition of rival Distimo, there's been more consolidation in the app analytics sector. Japanese Android monetisation company Metaps has announced it's acquired App Data Bank. The size of the deal wasn't disclosed.  It's a Japanese language app ranking and analytics outfit that provides an App Annie-style web-based service to track the performance on apps and games on Google Play and the Apple App Store. Metaps said it expects the deal to generate synergies by providing its clients with deeper understanding of markets and app ecosystems.

Japan’s Metaps acquires app ranking and analytics site AppDataBank

Tokyo-based Metaps, the company behind the app monetization platform of the same name, announced yesterday that it has acquired app ranking and analytics site App Data Bank. Since its launch back in 2011, App Data Bank has been publishing reports about app ranking and market analytics for mobile app developers. Through the acquisition, Metaps expects to create synergy with their primary business that helps developers monetize their apps in over 200 countries worldwide.

Metaps startup: over one billion downloads recorded to date

The Tokyo-based monetization platform, Metaps, has been a part of some progressive developments. They partnered with Kakao corporation, the company that developed the messaging app KakaoTalk. Both companies aimed at helping third party application developers to market and monetize their apps. Metaps also appropriated $11 million in a series B development funding from Fidelity Growth Partners Japan, which it generated to secure its Asian market expanse. The Metaps monetization and traffic boosting platform runs on Android and provides application developers with a software development kit (SDK). The participating Android applications using Metaps platform have garnered a massive one billion downloads recorded to date, and Metaps revenue has grown exponentiall. Android smart phone sales have increased globally with a 60% average monthly rate. This has been largely part of the contribution of smart phone makers in Korea and Taiwan juxtaposed with the Android operating system’s commercial use, generating an Android application market, to which games have been categorically at the forefront contributing to the success of Metaps using developers.

Metaps Platform: The New Destination For Android App Developers?

The “Metaps Platform,” created by the Japanese start-up company Metaps Incs., is an advertising network for Android enabled Smartphone which provides a place for developers to simultaneously achieve both low-risk Cost per Install (CPI) based promotion and continuous revenue generated by ads. What Makes The Metaps Platform Special? Since starting its work from August, 2011, the Metaps Platform has primarily focused on expanding its business in Asia, while supporting and providing consultation to app developers mostly from China, Japan, South Korea, South East Asia as well as North America. As the Chinese and American Smartphone markets are the highest in the world, with further growth expected in the future, in 2012 Metaps Inc. set up offices in Silicon Valley and Hong Kong to support the expansion of their global platform and to strengthen alliances with local app developers there. To match the growing market in Asia, Metaps Inc. had also setup an office in Singapore, 

35 startups in Asia that caught our eye

Here’s our newest round-up of the featured startups on our site this week. If you have startup tips or story suggestions, feel free to email us or tell us about your startup on this form. Any juicy tech news tips go here. Enjoy this week’s list! 1. Metaps | Japan Metaps is an Android monetization platform from Japan that has recently launched its new product – Spike, which looks to challenge Paypal by attracting ecommerce merchants and businesses to its new, zero-commission epayment service. Currently, it is still in private beta, and it’s now available to online sellers in the US.

Apps using Japan’s Metaps monetization platform downloaded a billion times

Japanese app monetization platform Metaps announced today that all the mobile apps using its monetization platform have achieved a cumulative total of 1 billion downloads worldwide. While the company doesn’t disclose how many apps or developers have adopted the platform to date, the number of downloads has risen in the past few months, especially after establishing partnerships with Line and Kakao to help app developers using those messaging platforms monetize better. These partnerships were particularly instrumental in the company’s rapid growth. Metaps' monetization platform consists of three different solutions: DirectTap, a cost per click-based ad network; Exchange, a traffic exchange network for participating apps; and Metaps OfferWall, a reward ad platform. Since launching back in in 2011, the company has been focusing on providing solutions to developers in Asian markets like Japan, Korea, Hong Kong, Taiwan, and Singapore. Metaps launched a new office in Shanghai in late 2013 to intensify its marketing efforts in mainland China.

How to make the most of Android's dramatic rise in Asia

David McCarthy is the director, platform division business alliance team at Metaps. It recently opened access to its zero commission pay-per-click advertising network DirectTAP. As ever, the latest Q3 2013 numbers released by App Annie make for interesting reading. They tell a story that has been apparent for some time now: while Android is leading the way in terms of downloads, Apple remains far ahead in terms of revenue. But that story gets a little more interesting when you look a little more deeply at the numbers. What it shows is that there is an increasingly attractive opportunity for developers who are willing to focus on Android development.