Metaps, the Android monetization platform out of Japan that just secured $11 million in series B funding, is today teaming up with Vietnam’s Appota, an iOS and Android app monetization and distribution platform, to tackle the Vietnamese Android app market. The deal allows Appota to use Metaps’ SDK as its official monetization engine, which should make it easier for local developers to make money from their Android apps. Metaps, which is now operating in Japan, Korea, the US, Singapore, and Hong Kong, has been aggressively expanding its reach. By bringing Vietnam into the fold, this signals Metaps has its eye on Southeast Asia where smartphones are still on the rise. In Vietnam, for example, smartphones barely make up 20 to 30 percent of the mobile market, compared to East Asia where smartphone acquisition is at 90 percent in South Korea. But with Vietnam’s rapid smartphone growth, it’s time to get in now before rivals ad platforms do so. This is an interesting move for Vietnam’s Appota, which started in 2011 and has its own SDK that allows developers to monetize their apps. I spoke with the CEO Do Tuan Anh and he’s long had dreams to bring Appota out of Vietnam, so this deal may fall right in line with that.
Android App Monetization Platform Metaps Raises $11M Series B From Fidelity Growth Partners Japan & Others To Fuel Asian Growth
Metaps, a Japanese startup that offers Android developers a platform to monetize their apps, has secured a JPY 1 billion ($11 million) Series B round from Fidelity Growth Partners Japan and other unnamed existing investors. It said it plans to use the funding to grow its business in Asia and expand to other countries, as well as to hire new staff. Prior to the Series B round Metaps had raised $5.5 million funding to-date, according to Crunchbase. The company offers an SDK for Android developers to integrate into their apps that allows them to incorporate offers within the app aimed at increasing engagement on the Metaps platform. App users are encouraged to complete tasks such as inviting friends to download the app via social media channels or downloading additional apps to earn virtual currency they can spend in the app, thereby increasing their engagement. The platform also helps developers increase app downloads, and boosts ad revenue from free-to-download apps. Since launching its SDK in
Metaps, a Japanese company that provides an advertising and promotions platform for Android, has raised a 1 billion yen (approximately $11 million) round of Series B funding that will help accelerate its expansion across Asia and beyond. The investment is led by Fidelity Growth Partners Japan, and includes participation from existing backers. The platform adopts a similar overall approach to US-based rewards-based platform Kiip — which itself recently came to Asia – it that it incentivizes activity on mobile. Apps that integrate the Metaps API, can be configured to ask users to carry out a specific action — for example install an app, or invite a friend — for which they are rewarded with virtual currency which can be spent in the app. Kiip, by contrast, offers ‘real-world’ rewards and it maintains a consumer presence with an app that end users can download to keep track of their rewards. Riding high on the crest of the Android wave in Asia — where the Google-owned operating system is leading the rapid
When we last heard from the folks at Tokyo-based Metaps three months back, the company informed us that its Android monetization platform had driven 10 million app downloads in the span of just one year. And today the company has an update on its progress, stating that the total amount of participating Android apps have been downloaded 30 million times.Metaps attributes this success to a strong performance in the Asian region, particularly in Korea where the advertisement consumption growth rates for Metaps’ partner apps was up 2,024 percent for the period of September to October this fall. Readers may recall when we spoke to Tapjoy a couple of months back, they reported a Korean smartphone market that skewed very heavily in favor of Android. So it should come as no surprise that Metaps would find a welcoming market ther
Japan-based Metaps recently announced that its smartphone monetization platform has driven 10 million app downloads in the span of one year. The company says that its success is due to an increasing number of global game developers using its service.The Metaps ad network helps developers advertize applications in other applications, with payments based on performance, specifically on downloads.
Back in December we told you about Japan-based Metaps Inc., a smartphone monetization platform, which at that time had raised $4.2 million from various venture capital firms. And now today we received word that the company has secured another $1.3 million in financing. That brings its total to $5.5 million for its series A financing round.The company says the funds will be used in further staffing its Singapore subsidiary, and to help expand Metaps market share abroad, particularly in Asia. In the next six months the company says offices will be established in China, the US, and Europe so that it can better connect with app developers and partners in those regions.
Having only just formed this past summer, Japan-based Metaps Inc. is a reward advertisement network that allows smartphone developers to create ads that reward users based on actions like installs or registrations. And today it is announcing that the company has raised $4.2 million from a number of venture capital firms.According to the announcement, the funding will be used to help expand its business around Asia, particular its new Singapore-based subsidiary, Metaps Pte. Ltd.